Craft Masterclass

This video introduces the concept of Design Thinking, which is a human-centered approach to innovation used by many companies. around the world.

The process is broken down into five steps, which are empathise, define, ideate, prototype, and test. The purpose of each step is to understand the user's needs, define the problem, generate potential solutions, build and test ideas, and rigorously test the prototypes to see how well they perform. The goal of design thinking is to create a product that is truly useful, usable, and embraced by users by empathising with people and understanding their needs.

Design thinking can be applied in different contexts, using the examples of the Design Council's Double Diamond model and Deloitte's approach. Both models involve identifying a problem space, diverging thinking to explore the space, synthesising and validating ideas, defining the problem to be solved, ideating or brainstorming potential solutions, and testing and refining those solutions, converging a final solution with real users and the business.

Google has also developed a guide called the Google Design Sprint which is a more structured and specific version of the design thinking process. It is tailored to digital product development, with a focus on prototyping and testing.

Design thinking is a problem-solving approach that can be adapted to suit the needs of any project or organisation. It can be applied to both small and large projects by breaking them down into manageable sections and going through the design thinking process multiple times. Each project may have different amounts of time for each stage of the design thinking process. Design thinking is a mindset and philosophy that can be adapted to solve a wide range of problems, not just design problems. It is a powerful tool for creative problem-solving that emphasises empathy and collaboration with end-users to generate innovative solutions.