Feeling stuck or not getting the results you want? Let me, Daniel See, your personal coach, provide you with the objectivity and guidance you need. Drawing from 25+ years experience, let me help you achieve your goals. Don't go it alone; let's work together.

Get private support and mentorship guidance

I'm excited to offer you the opportunity for personalised one-on-one coaching, specifically tailored to digital designers who are either starting their careers or looking to advance in the industry. Let's break through the mental barriers that may be holding you back and shift your focus from building your value as a designer.

If you find yourself feeling stagnant and not making the progress you aspire to in the digital design field, it might be time to explore a different approach. With over two decades of experience as Prinicpal National Creative Director at one of the largest digital consultancies in the world, I can share my experiences having mentored hundreds of designers and supported many get roles in leading companies around the world.

My guidance is rooted in real-world, practical experience giving me a unique perspective on the challenges and opportunities that digital designers face, especially those looking to break into or excel in the competitive industry.

If you're ready to take your digital design career to the next level, I invite you to book a 1on1 session. Together, we can navigate the intricacies of the digital design world and pave the way for your success.

Hi, I'm Daniel See :)


I am Daniel See, Principal National Creative Director, currently leading design at the world's largest consultancy. I will be your personal mentor and guide. With over 20 years of experience in the digital industry, I have worked with top brands, led an international team of designers, created award-winning digital experiences and products, and been featured in Awwwards, FWA, Webby Awards, Mindsparkle Magazine, AGDA and Good Design Australia. I can't wait to share my knowledge and experience with you to help you reach your full potential.

Cheers

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Supported designers land jobs within the world's top companies

Craft has been created by Daniel See, a digital design veteran with over twenty years experience. He has hired, lead, mentored and helped hundred's of designers evolve their career. He has supported designers get roles in some of the top agencies and companies in the world including

Dan is an exceptionally empathetic mentor. His knack for tuning in and catering to the needs of many mentees, coupled with his ability to remember details, and personalise every interaction and mentor session is truly remarkable! 

Craft initially drew me in for support as a solo designer, but each mentor session is crafted beyond role-specific guidance, which encourages me to explore possibilities beyond my own beliefs. His broad perspective serves as a true inspiration, shedding light for any designer on various topics from personal and career development, industry entry, UX/UI frameworks/processes, tips, tricks, and invaluable insight. I’m very grateful to have Dan as a mentor, he is a beacon of light for any designer seeking guidance, and inspiration. I look forward to continuing our journey together.

Koo Alicia- Lead Product Designer

So incredibly valuable, it's off the charts! It was so awesome to hear Daniel's perspective live, and it supercharged my motivation to evolve my career and keep building it out! Especially keeping the topics Daniel covered in mind. I've gone back through the topics a few times to take down some notes of the details I loved most. There was so much great insight!

Joshua Katowitz - Product Manager & Designer

Dan's excellent facilitation ensures that mentorship sessions always feel psychologically safe, so we can grow together. Dan goes above and beyond with sharing knowledge, checking in, and planning sessions. He deeply cares about helping us mentees to grow, with an empathetic but pragmatic approach. I always walk away from sessions with him feeling inspired and empowered (doesn't hurt that we get to watch beautifully curated presentations and videos!) Dan's accessible, focused feedback has helped me with writing my case studies and elevating my resume, which has done wonders for boosting my confidence in my job search. I'm excited to continue  Craft(ing) my highest creative potential into reality.

Evena Wong - Senior Product Designer

For me Daniel is not just a mentor but a daily inspiration. To have someone so dedicated to the craft on your side makes you feel like you can take on the world. What Daniel does best is to push you to your limits and achieve greatness. He has helped me realize and achieve so much more than I thought would be possible. From refining my design skills to understanding the nuances of critique, I couldn’t have asked for a better mentor. The evolution that I saw and continue to see with Daniel is truly amazing. If you get the chance I highly recommend working with one of the most driven, understanding and skilled designers I know!

Lance Xiong - Product Designer

Daniel has been my mentor and has been super helpful and very switched on from the get go. He understood my intentions and adjusted his approach to meet my needs. He helped me set goals and ensured I got the most out of my time with him. He not only guided me through different case studies, but also pushed and challenged me creatively to raise the benchmark. A very down to earth person, enthusiastic and genuine designer overall. Thank you Daniel, for your time and efforts in getting me up to speed with my case studies, portfolio and personal brand.

Eddie Hsu - Product Designer

I am super appreciative of Daniel's professional guidance. His level of expertise and openness to share his experiences through clear examples and personal stories gave me an obvious pathway to improvement. He stood out as an example of outstanding leadership through mentoring with honest care for the industry newcomers.

Daniela Stankovic - Product Designer (UX/UI)

I had the great pleasure to be mentored by Daniel. He was very good at expanding my thought processes to see things at a macro level, and from a different perspective. He was meticulous at discovering gaps in my UX and UI designs, and provided suggestions on how to improve them without micromanaging me. Daniel went out of his way to ensure my portfolio really stood out for my interviews. I would definitely say my UX/UI design skills have levelled up tremendously during my time with him. I would definitely (and have already) recommend Daniel as a mentor for anyone who is keen to explore the product design industry.

Derrick Loo - Product Designer

I worked with Daniel to create my UX portfolio and everyone I have shown has been in awe. I have industry friends at Tiktok and Meta, and both have been mind blown by the product design case studies that I created under Daniel's direction. They were so impressed, they recommended me straight away for roles. The mentorship that Daniel provided has really kickstarted my UX career goals. I know I am not there yet, but it is evident that all the tips and guides he shared are 1001% key to shaping my UI/UX Career.

Princely Imonlemen - UX & UI Designer

I would like to express my immense appreciation for Daniel's exceptional mentorship. His feedback and insights into the design industry have been truly remarkable, providing me with invaluable knowledge and perspective. During our sessions, I felt genuinely heard and understood, particularly regarding the challenges and circumstances I'm facing in my design career. Daniel's guidance has not only motivated me but has also filled me with hope for my future growth in the industry.

Evelyn Wijaya - Digital Designer

Daniel has gone above and beyond as a mentor. Not only are the sessions he runs informative, practical, and immensely helpful, he constantly checks in and is genuinely happy and excited to help out in my career growth and trajectory. It's incredibly encouraging to have someone so experienced who is so willing to help and vouch for you every step of the way.

Itai Franco - Associate Product Designer

Daniel's mentorship has been phenomenal, sparking creativity and making my portfolio stand out. The process of refining my UX portfolio with him was transformative, and his feedback was game-changing, significantly boosting my job search confidence. I wholeheartedly recommend Daniel for an impactful mentorship experience.

Mandy Yu- Product Designer

After being mentored by Daniel (which I requested almost out of desperation), I took his advice and made a few changes to my portfolio. Recently, I managed to land the job I wanted. I am very thankful for the help Daniel gave, and I am aware of how valuable it was to get advice from someone like Daniel, with so much experience in the industry. I have great respect for the work Daniel does to help others, and I will definitely not forget the help I received from him.

One Kang - UX, UI & Graphic Designer

Daniel has been incredibly insightful on my career journey. Beyond just providing practical advice on my resume, portfolio, and interview tips (which he’s brilliant at!), I truly appreciate his perspective on each step of my path as a new designer breaking into the industry.

What I love most, though, is the community that Daniel has fostered. It’s such an active and supportive group where everyone genuinely wants to help and look out for each other. Our weekly catch-ups always leave me feeling energised and motivated to keep learning and growing. Thanks to Daniel and everyone here, I feel truly encouraged, supported, and understood.

Hayoon Jung - Product Designer